AI-Automated Courier Claims for Lost & Damaged Parcels

Fashion is the most dominant B2C e-commerce sector globally. In the EU, almost half (46%) of internet users buy clothes, shoes, or accessories online every three months. In the UK, clothing and shoes were the most frequently bought items online in 2025. In Asia, online fashion revenue is projected to reach £350 billion by 2030 (1.5x more than North America).

But this huge commercial opportunity relies on seamless operations. As streamlined shipping logistics and reliable last-mile delivery are the foundations of fashion's e-commerce model, Ops teams are under increasing pressure to ensure online orders arrive as quickly and cost-effectively as possible. Luckily, they now have a new weapon in their arsenal: automated courier claims.

Why Fashion's Operations Managers need automated courier claims

In today's fashion e-commerce landscape, customers scroll social media, browse online marketplaces, flick through brand websites and… click. Click purchase. Click delivery. Click payment. A few days later, their new pair of shoes or summer jacket arrives at their door.

Logistics and Ops Managers are the alchemists behind this magic, but they're under increasing pressure.

Order volumes are growing year-on-year. In the UK, for instance, almost a third (31%) of UK fashion sales are now online.
Fashion customers want their goods faster than ever. 74% expect delivery within two days of purchase, while 56% of Millennials and Gen Z expect same-day delivery.
More and more customers consider 'free delivery' a right not a bonus. 63% of Millennials and Gen Z expect free delivery even if the order is below $50.

Fashion's Logistics and Ops Managers therefore need support to enhance shipping speed and reliability without taking on additional cost burden. The solution? Courier claims platforms.

Beyond compensation: the benefits of automated courier claims for fashion operations

Courier claims platforms are not just tools to recoup money from lost and damaged shipments. They can help under pressure operations teams streamline their processes, enhance delivery reliability and improve customer satisfaction.

Get visibility over delivery performance

Reliable delivery is no longer just a logistics operation - it's fundamental to fashion's bottom line. From minimising lost & damaged packages to maximising route efficiency and sustainability, Logistics and Ops teams have their work cut out.

But with courier claims platforms, you get detailed visibility on courier performance with:

Real-time tracking. Spot logistics issues that occur during transit and foresee potential shipping errors before they happen.
Centralised dashboard. Get full oversight over deliveries at-a-glance, understand early warning signals and make informed, proactive decisions.
Courier analytics. Get insights into individual courier performance, pinpoint the source of consistent courier problems and choose the best courier for specific products and routes.

Improve customer satisfaction

In the UK, 6.5% of deliveries encounter an 'issue.' These unfulfilled deliveries lead to negative customer experiences and major operational headaches - forcing your team to deal with complaints and re-ship replacements. But automated courier claims swings the dial back in your favour by using AI to automatically spot discrepancies and shipping errors in advance.

For example, Claimit's platform uses 50+ data points for each parcel to predict if it's going 'off-piste,' such as an express delivery going to the wrong sorting hub. The platform will alert you to the issue and request the courier perform a manual check on that parcel, so they can fix the issue and avoid a negative customer experience. If the parcel is lost or damaged beyond repair, you can get ahead of the problem and send out a replacement while automatically claiming compensation.

Free up your team's time

Returns culture is now firmly embedded in fashion e-commerce. According to the National Retail Foundation, 46% of Millennials and 51% of Gen Z order multiple fashion pieces with the intention of returning items, while 30% of fashion orders are now sent back. This imposes huge restraints on operations' team's time - with your team responsible for manually receiving, inspecting, grading and re-packaging the product.

While returns is not an easy fix - even with automated reverse logistics - you can free up your team's time elsewhere. For instance, switching from a manual to automated claims saves 60-80% time on claims processing. When leading UK fashion brand Oh Polly automated courier claims with Claimit, it reduced the claims burden by 60% and freed up their team to focus on more value-adding tasks.

Efficiency without the operational burden

Yes, automated courier claims can recoup up to 15% of your entire shipping budget by reclaiming money from lost and damaged shipments - but the AI-powered platform also streamlines wider fashion operations. In other words, it's an operational efficiency tool that pays for itself.

Want to know how it works in practice? Check out our short guide for Operations Managers in fashion e-commerce.